SOCIAL INVESTMENT PROJECTS

Lately, there has been a shift in corporate thinking about how value is created in hospitality. Companies are cottoning on to the idea that social investment projects can be good for business even if they don’t show up in the balance sheet.

Currently, hotels and other hospitality venues are putting social commitment at the center of their agenda, understanding that sustainability is not limited only to environmental aspects but also encompasses social responsibility. Thus, actions are prioritized that guarantee equity, promote inclusion, and establish ties with suppliers from various backgrounds and communities. In addition to these initiatives, the well-being and safety of guests and employees occupy a prominent place, including implementing training programs that defend and promote human rights.
A tangible reflection of this commitment is the transformation of hiring policies in the sector. Now, efforts are actively made to ensure diversity at the base staff and senior management levels. These practices include local hiring, prioritizing local hiring, boosting the region’s economy, and improving job quality. This is a crucial strategy, especially in places like islands, where the economy can be seasonal and highly dependent on tourism.

Support for local trade is also a fundamental pillar for the social development of the accommodation’s nearby impact area. Priority is given to buying and consuming in local shops, gastronomy, and leisure spaces. This strategy guarantees these businesses’ viability and adds authenticity and color to the guest experience. For example, special relevance is given to local and artisanal food products, such as fish, fruit, eggs, cheese, and wine, all purchased from local suppliers. Additionally, a local supplier provides organic and seasonal vegetables from a garden a short distance from the venue.

Social investment programmes linked to business operations are seen as a genuine value creator. It improves reputation, attracts customers and employers, and builds trust and resilience. They might include small community projects and volunteering days for employees. In other words, it has a great value for the accommodation even if it is not expressed in financial numbers. Interacco will set up a programme for your accommodation that makes a difference.